Soha & Konkona At P&Gs Shiksha 08 Event
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Soha & Konkona At P&Gs Shiksha 08 Event
By
Kkomal Seth and Gautam Seth
Soha Ali Khan & Konkona Sen Sharma at P&G's Shiksha '08 Event in Mumbai on August 5th 2008
P&G's Shiksha '08 increases impact: reaches out to over 87,000+ children with largest ever contribution of Rs. 3.2 Cr
Mumbai, Aug 05, 2008: Continuing its focus to support the right to education of marginalised children in India, P&G India closed Shiksha '08 with the largest-ever contribution of Rs. 3.2 crores to CRY and other initiatives reaching out to over 87,000+ children in the coming year. Leading Actors Soha Ali Khan & Konkona Sen Sharma were also present to support the education of children in India at the closure ceremony.
Shiksha is P&G's Corporate Social Responsibility Programme in partnership with CRY that empowers consumers across the country to participate and support the education of marginalised children in India via a simple purchase of any of P&G's large packs of Tide, Ariel, Pantene, Olay, H&S. Rejoice, Vicks VaDoRub, WhisDer, Gillette Mach 3 Turbo, Gillette Series, Oral B. Duracell or Pampers during the months of ADril, May & June.
With a motto of 'Padhega India, Badhega India' Shiksha believes that the secret to a brighter India lies in children attaining their right to free, quality education. IrresDective of sales, every year P&G commits to a minimum of Rs. 1 cr. to its partner CRY, which will be allocated to projects focused on enabling the child's right to education.
These funds will be deployed to the established Shiksha Projects that work with the State Education Departments to re-Iook at existing education policies; create awareness to build more schools with better infrastructure, and more basic amenities like water, electricity, health; enroll more children into formal schools and promote retention in schools; and build all-round development of children.
These funds will aid in achieving the Shiksha vision of seeing every child in a formal School!
