Bipsha Basu showcased the festive colelction of jewellery designer Varuna Jani. John too joined in along with Kim Sharma and Preeti Jhangiani, Vivek Oberoi, Madhur Bhandarkar and many more.
Varuna D Jani, jewelry designer and the proud daughter of Ramchand Popley, owner of Popley Eternal, the exquisite jewelry store in Bandra, has launched her signature line of jewelry at the stores? christening ceremony which also coincides with the jewelry houses? 10th anniversary celebrations.
The Varuna D Jani collection comprises couture diamond jewelry. Varuna, the talented lady responsible for developing and producing this line of jewelry has worked for hours on end, not only designing each and every single piece of jewelry but also working on the technical details like production and finishing. ?Finishing? is by far the most important part of jewelry design. Unfortunately, in the rush to produce large quantities, almost all jewelers are neglecting this aspect. Hence, a whole lot of customers come back with complaints of broken jewelry, surprisingly, days after its bought. But I have worked day and night to co ordinate with job workers to ensure that the jewelry is tamper-proof and sturdy? says a confident Varuna.
The Varuna D Jani line of signature jewelry is aimed at the discerning buyer and these exclusively crafted pieces will make every bride feel like a queen. Her first collection will include 40 designer sets. Varuna has used diamonds of the best quality in this line inspired by ?water? which incidentally is also what her names stands for. Water, the elixir of life and a major component of this earth, also symbolizes continuity and purity. Her designs are, thus, inspired by ?waves?, movement, fish, the scales of fish and so on. A long drawn thought process is clearly visible when one glances through pieces of jewelry designed by Varuna. Diamonds, as a part of the Indian tradition, are passed on to the heir/ heiress of the family, a sign of growth and taking the family name ahead. Keeping this emotion in mind, the Varuna D Jani range of jewelry is both, timeless and one of its kind. A piece once designed will not be replicated and the designer will also design customized pieces, keeping the wearers? personality and requirements in mind. A customized ?Bridal Desk? set up on level 1 of the Popley Eternal Store will also be an added feature. Brides-to-be can avail of services like co ordination and contacts to experts in the fields of fashion design, trousseau packaging, wedding décor etc at this desk.
At Varuna D Jani?s enclosure, its all about making the customer feel worthy of worship. Retailing a line of high-end couture jewelry along with setting up a range of services for a bride is one step forward in this endeavor.
